Meet ARO: A New Kind of Sparkling Drink

EM


There’s no shortage of drinks promising energy, focus, or wellness.
Most are loaded with sugar, artificial ingredients, or designed to give you a short-lived boost followed by a crash.

ARO was created to be different.

ARO is a lightly sparkling fermented aronia drink inspired by movement, wellbeing, and natural vitality. It’s designed for people who want something refreshing, functional, and a little more grounded in nature.

Whether it’s after a workout, during a road trip, after a wild swim, or simply as a healthier alternative to overly sweet fizzy drinks — ARO is made to fit modern lifestyles without the gimmicks.

So, what is ARO?

ARO combines antioxidant-rich aronia berries with the gentle craft of fermentation using EM® culture technology.

The result is a crisp, lightly sparkling drink with subtle dark berry notes and a clean finish.

Not too sweet.
Not artificial.
Just refreshing, balanced flavour with a wellness-led feel.

The name “ARO” comes from Aronia berries — one of nature’s richest known sources of antioxidants. The brand itself was inspired by simplicity, balance, and natural vitality.

Why aronia berries?

Aronia berries have been gaining attention across Europe for their naturally high antioxidant content and deep berry character.

They contain naturally occurring compounds including anthocyanins and flavonoids, alongside vitamins and plant nutrients.

In simple terms?
They’re small berries with a lot going on.

That’s why aronia sits at the heart of ARO.

Crafted with fermentation

ARO also takes inspiration from fermentation traditions and EM® culture technology.

Fermentation has been used around the world for generations and is increasingly being explored in modern wellness products and functional drinks. ARO brings that thinking into a modern sparkling format — light, refreshing, and easy to enjoy.

Designed for modern lifestyles

ARO wasn’t built around gym culture clichés or synthetic energy trends.

It was designed around real moments:

  • Wild swims

  • Long walks

  • Surf trips

  • Lunch breaks

  • Garden resets

  • Post-work decompression

  • Slow mornings and active weekends

The idea is simple: a drink that feels good to reach for.

A cleaner alternative

More and more people are looking for alternatives to traditional fizzy drinks and heavily processed energy products.

Early feedback from our community described ARO as:

“Exactly the type of thing I’d buy instead of fizzy drinks these days.”

And that’s the direction we’re heading:

  • Lightly sparkling

  • Wellness-led

  • Naturally inspired

  • Minimalist in style and flavour

Try ARO

ARO is now available online with introductory launch pricing for a limited time.

If you’re looking for a refreshing new sparkling drink with a natural edge, this might be your new fridge favourite.

Welcome to ARO.
Natural vitality in a can.

ARO Fermented Aronia Sparkling Drink
from £2.49

ARO Fermented Aronia Sparkling Drink

A clean, lightly sparkling fermented drink made with aronia berry juice, lactic acid bacteria and yeasts.

Crisp, refreshing and naturally tangy, ARO combines the deep berry character of aronia with a grown-up sparkling finish. A better kind of fizz for everyday moments, outdoor adventures and post-work resets.

Fermented. Sparkling. Aronia-powered.

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